Casio announced Tuesday that it has signed Girls’ Generation as the face of a Baby-G advertising campaign which will begin later this month.
Official press release by Casio from Tokyo:
Girl’s Generation embodies the tough, cute, cool concept of Baby-G, Casio’s shock resistant watches for women.
Launched in 1994, Baby-G is Casio’s watch brand for women which inherits the toughness of its shock-resistant G-SHOCK watches. Since then, the basic shock resistance and superior waterproof performance of Baby-G has evolved with additional features and higher performance, including solar-powered systems and neon illuminators.
The Baby-G brand is extremely popular with young women, who appreciate how its design not only taps the latest trends but also allows individual expression, as well as the rich spectrum of colors that make Baby-G watches the perfect fashion accessory.
Girl’s Generation is the ideal match for the Baby-G brand, with the group’s adaptable yet tough, active image and sporty, healthy beauty, topped by the individuality of each of the nine member’s fashionable lifestyles.
Girl’s Generation will represent the face of the brand in South Korea, China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and Australia.